Hennie Farrow

Principal User Experience Designer
Envisioning, designing, and delivering the future of work. Creating an ecosystem of world-class services across all touchpoints of the Citrix customer experience. Instrumental in enhancing customer satisfaction and NPS for flagship products, including GoToMeeting, GoToWebinar, GoToTraining, and OpenVoice.

Elevating the overall quality and usability of products by developing a modern, unified customer experience to drive adoption and strengthen brand identity.

Designing a flexible design language, composed of visual and interaction patterns, which designers can easily incorporate and adopt for any product or platform. Establishing new design guidelines for interactions and behaviors, visual design, and content. Training and mentoring a team of 15 designers.

Designed and completed a comprehensive redesign of GoToMeeting that spanned from endpoint and mobile to extended platforms, including the web and desktop.

Adobe Systems
Senior Experience Design Lead
Designed and collaborated on the vision for Adobe Cloud initiatives specifically the Marketing Cloud which is set to provide various marketing analytics tools for small, medium and enterprise businesses. Designed Product sections and introduced concept of Adobe magazines for Adobe® Creative Cloud™ which is a creative hub where users can explore, create, publish, and share their work.

Contributed and influenced the vision for transformation project which included reorganization and redesign of content, as well as introduction of WCMS and personalization of content for building relationship with users and visitors. In addition to design and development of product pages and homepage
I was responsible for strategizing with external partners, evangelizing the core vision, producing product specifications for all sprints, and presenting designs to all team members internal and external to XD.

Accomplished successful product launches of Acrobat X and Creative Suite 5.5 along with introduction of Adobe subscription plans. Designed Interaction and UI of new features for Photoshop CS5 such as Puppet Warp, Type and Paragraph Styles, and Camera raw.

Involved with numerous big and small projects such as Adobe Market Place, Adobe Payments, Distribution Manager, Trial Download Manager, and Community Help Center. Investigated and documented design specifications for the Adobe Experience Model (AXM), a standard guideline for UI components and pattern libraries to be used by designers and developers at Adobe.

einneh media
einneh media is a full service design studio providing website development, User Experience design, packaging, collateral and branding development. Partial client list includes: Philips Interactive Media
of America and Europe, Apple Computer, Sun Microsystems, Lucent Technologies, The Learning Company, Intuit, and Visa.

Eagle River Interactive ( Mountain View, CA
Senior Art Director
Head all stages of development of projects. Developed information architecture, navigation strategy, interface design, branding, art direction, implementation and creative presentations to clients of new media projects.

Total Entertainment Network, San Francisco, CA
Creative Director
Created the look and feel of the entire network including visuals for the interface of TEN network and its different departments. Designed and produced all marketing collateral, exhibit and package design.

Fathom Pictures, Inc. Sausalito, CA
Creative Director
Developed and designed several interactive multimedia titles. Responsible for management of the graphics department, art direction, package design, company's marketing collateral and identity system.

Academy of Art University, San Francisco, CA
Introduced graduate students to New Media. Directed art students in developing their interactive portfolio. Emphasis was placed on identity design, content development, information architecture and interface design.

Academy of Art University, San Francisco, CA
BFA in Graphic Design
Emphasis on typography, collateral design, corporate identity systems, digital imaging, multimedia design, desktop publishing, and package design. Extended Study: MFA Equivelant (1989-1991)