Adobe.com transformation project. Redesign of all product pages starting with Acrobat X. Throughout the years Adobe.com had been through only visual facelifts and additive changes that contributed to a tangled mess of content and structure. Also the lack of dynamic content had really exhausted the user experience. In addition to reorganization and redesign of content and structure the goals and objectives were to introduce CMS and personalization of content for building relationship with users and visitors. I was assigned to redesign the product pages. I led this effort by reviewing content, investigating structure, and analyzing features of several distinctively different products such as Photoshop, Flash Platform, and Acrobat. I then grouped and organized the content into several key categories that could be applied to all of our product lines and services. This approach provided several templates that are usable for all our products and available to content providers to utilize for developing their product pages. In addition to design and development of these pages I was responsible for strategizing with external partners, evangelizing the core vision, producing product specifications for all sprints, and presenting designs to all team members.
User Experience Design