Contact:
Hennie Farrow
Hennie@einneh.com
einneh media
2000-2008, 2023-Present
Product & UX Design Consultant
Specialized in user experience design, product design strategy, web design, e-commerce, mobile, information architecture, interaction design, design systems, design thinking & facilitation, visual design, branding and identity, corporate systems, and package design.
Partial client list: Apple, Adobe, Bank of America, Wells Fargo, Visa, Intuit, Celeros, Rubylane, Traction, Sigma Designs, Ninth House, Total Entertainment Network (TEN), (POGO), (EA), Broncus, NextInput, eScript, Polycom, Bluewave, Sun Microsystems, St. Mary's Hospital, Aspera, QP Hotels, Lumi ...
Industries & Verticals: SaaS/PaaS/Enterprise/B2B/B2C, Cloud Computing, EDTech, Gaming, Hospitality, Healthcare, FinTech, Productivity, Legal, HR, IT Solutions, Go to Market, Video Conferencing, Data Analytics & Visualization, Creative, Marketing, Fashion, Security.
ServiceNow
2021-2023
Head UX Design and Research
Responsible for the end-to-end Employee Experiences providing design solutions for employee-facing products and services that deliver value, improve productivity, and enhance employee satisfaction and retention. Managing a team of UX designers and researchers partnering with HR, Finance, Go to Market, Emerging Tech, and Digital Transformation (DT) leadership to align, lead, and deliver product initiatives that our employees need and love. Leading DT’s transformation by fostering a culture of design thinking and user-centered design training and certification within the enterprise company, encouraging cross-functional collaboration, and promoting a focus on continuous improvement.
Responsible for the end-to-end Employee Experiences providing design solutions for employee-facing products and services that deliver value, improve productivity, and enhance employee satisfaction and retention. Managing a team of UX designers and researchers partnering with HR, Finance, Go to Market, Emerging Tech, and Digital Transformation (DT) leadership to align, lead, and deliver product initiatives that our employees need and love. Leading DT’s transformation by fostering a culture of design thinking and user-centered design training and certification within the enterprise company, encouraging cross-functional collaboration, and promoting a focus on continuous improvement.
Emtrain
2018-2021
VP of Design and User Experience
Transforming Workplace Culture through designing a platform that allows companies to train their employees in compliance, sexual harassment prevention, and unconscious bias. Designing and delivering Emtrain's end to end customer experience. This includes designing the entire product ecosystem, naming, and branding as well as all other customer-facing touch-points such as the website, and sales and marketing collateral. My responsibilities include but not limited to planning and strategizing company and product line messaging, developing the visual language and pattern library. Guiding and directing developers, content writers and strategist, video producers, sales, and marketing teams in creating a cohesive experience that defines Emtrain’s brand.
Zignal Labs
2015-2018
Head of Design and UX
Drove the overall design of all Zignal products, UX and UX research, marketing design, and brand experiences. Led mentored and grew a team of designers who were passionate about making data accurate, fathomable, and beautiful. Created a vision for future products that help users understand massive amounts of information in a fun, interactive, insightful and actionable manner. Worked directly with senior executives, product managers, and engineers, providing holistic user-centric design strategies within an agile development and Lean UX process. Redesigned the Enterprise solution, created a new “living” design language for the new generation of Zignal products, websites, corporate sales collateral, and presentations.
Citrix
2012-2015
Principal User Experience Designer
Envisioned, designed, and delivered the future of work. Created an ecosystem of world-class services across all touch points of the Citrix customer experience. Delivered a comprehensive vision for GoToMeeting that spans from endpoint and mobile to extended platforms, including the web and desktop. Instrumental in enhancing customer satisfaction and NPS for flagship products, including GoToMeeting, GoToWebinar, GoToTraining, and OpenVoice. Elevated the overall quality and usability of products by developing a modern, unified customer experience to drive adoption and strengthen brand identity. Designed a flexible design language, composed of visual and interaction patterns, which designers could easily incorporate and adapt for any product or platform. Established new design guidelines for interactions and behaviors, visual design, and content. Trained and mentored a team of 25+ designers.
Adobe Systems
2008-2012
Senior Experience Design Lead
Designed and collaborated on the vision for Adobe Cloud initiatives specifically the Marketing Cloud which is set to provide various marketing analytics tools for small, medium and enterprise businesses. Designed Product sections and introduced the concept of Adobe magazines for Adobe® Creative Cloud™ which is a creative hub where users can explore, create, publish, and share their work.
Contributed and influenced the vision for Adobe.com transformation project which included reorganization and redesign of content, as well as the introduction of WCMS and personalization of content for building a relationship with users and visitors. In addition to design and development of product pages and homepage
I was responsible for strategizing with external partners, evangelizing the core vision, producing product specifications for all sprints, and presenting designs to all team members internal and external to XD.
Accomplished successful Adobe.com product launches of Acrobat X and Creative Suite 5.5 along with the introduction of Adobe subscription plans. Designed Interaction and UI of new features for Photoshop CS5 such as Puppet Warp, Type, and Paragraph Styles, and Camera raw.
Involved with numerous big and small projects such as Adobe Market Place, Adobe Payments, Distribution Manager, Trial Download Manager, and Community Help Center. Investigated and documented design specifications for the Adobe Experience Model (AXM), a standard guideline for UI components and pattern libraries to be used by designers and developers at Adobe.
Prior Experience
1991-2008
Principal Design Director, Creative Director and Senior Art Director
Eagle River Interactive (Agency.com), Total Entertainment Network (Pogo.com), Fathom Pictures, Philips Interactive Media of America and Europe, Apple Computer, Sun Microsystems, The Learning Company, Intuit, and Visa.
Academy of Art University
1991-2001
Instructor
Introduced graduate students to New Media. Directed art students in developing their interactive portfolio. Emphasis was placed on identity design, content development, information architecture, and interface design.
Education
Massachusetts Institute of Technology
Innovation of Products and services: MIT's Approach to Design Thinking
Luma Institute
LUMA Institute logo certified practitioner of human-centered design
Academy of Art University
BFA in Graphic Design
Extended Study: MFA Equivelant