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Introduced and evangelized UX Research strategies to company leadership. Develped personas and customer journey maps to help sales, marketing, and product teams recognize opportunities or gaps and painpoints. Conducted usability testing. Created a multi-disciplinary team of designers, QA, front-end and project managers. Developed a process that included writing test scripts, choosing interviewers & test subjects, test observations, gathering feedback, creating JIRA tickets based on test results, and pushing tickets to sprints. Initiated and facilitated Design Thinking workshops for various projects.
Role:
Head of Design and UX
Research
Customer interviews
Design Thinking facilitation
Buyer and user persana development
Customer jounrey mapping
Writing
Poster Design
> Zignal Product
> Zignal Sales and Marketing
> Zignal Summit
Zignal's UXResearch, Day in the life
Zignal's UXResearch, buyer personas
Zignal's UXResearch, user personas
Zignal's UXResearch, Customer Journey Mapping workshop with Jim Kalbach
Zignal's team and job descriptions