Designing intuitive, scalable experiences
for AI‑powered products.

“Hennie has been with Alpha since day one. She designed our logo, helped build the platform, and pushed us to think harder about the people who’d actually use it. She took ownership of things nobody asked her to, and a lot of what Alpha looks like today traces back to her.”

“From our first MVP to our vision for the future, Hennie continues to shape how people experience All Sober. She understands our different users and their journeys, translating those insights into a flexible product experience that can be configured around the needs of different treatment centers. Her passion for our mission comes through in her design work and her collaboration with our distributed global team. She helps us focus on the experiences that matter most and makes the product design direction clear as the platform evolves. She has been an invaluable member of our core team and has worked tirelessly to help us succeed.”

“Hennie develops bold designs for visionary products. Starting from scratch with persona and user workshops and an outline of a product in concept, Hennie built and implemented a multi-dimensional and sophisticated design for our new tech platform and company brand that continues to captivate clients and users at every step of their journey.”

“Hennie, in addition to being highly knowledgeable in her field, is an amazing teammate. She’s always willing to take the time to explain why she and her team are taking a given path and the benefits and tradeoffs of that path. I would be happy to work with Hennie again.”

“I started collaborating with Hennie when we embarked on a strategic initiative for ServiceNow to reimagine the digital employee experience, enabling employees to connect, grow, and excel. Her goal required exceptional leadership to elevate the UX design of our Employee Portal and Mobile Experiences. Her innate ability to create a Strategy and her dedication to employee-centricity and design thinking was remarkable.

As a Director of UX, Employee Experience at ServiceNow, Hennie built and led a high-performing UX team, delivering exceptional products that led to rapid user adoption and engagement. Her new design has elevated the employee experience and becomes an example of the Art of the Possible that our Sales team showcases to our Customers to win new deals.

Collaborating with cross-functional teams, including Product, Business, and Engineering, Hennie and her team have effectively raised awareness of sound design principles across the organization. Hennie went ahead in creating a design language that streamlined processes and improved team efficiency.

Hennie is a talented UX leader who combines innovation, employee-centricity, and design thinking with excellent collaboration and relationship-building skills. I recommend her and look forward to working closely for any future opportunities.”