Zignal Labs
- Head of UX Design and Research
- Product Design Strategy
- Design system and Pattern Library
- Info Design and Architecture
- Interaction Design
- Visual Design
- Brand and Marketing Design
- Cross-Functional Collaboration
Led UX, research, brand, and marketing for Zignal’s enterprise platform, building the design team and turning complex media intelligence data into clear, interactive tools for faster decision-making.
Zignal Platform
Transformed Zignal’s enterprise platform into an intuitive, interactive experience that turns complex data into actionable insights. Established a scalable design language across products, websites, and brand touchpoints, unifying UX, research, and visual design to support the next generation of Zignal products.
Brand & Marketing
Created a cohesive brand experience across sales, marketing, and digital touchpoints. Designed business collateral, presentation systems, websites, social media, and advertising campaigns to establish a consistent visual identity, strengthen brand recognition, and support business growth.
UX Research
Established a UX research practice to uncover user needs, pain points, and product opportunities. Introduced personas, journey mapping, usability testing, and Design Thinking workshops, integrating research insights into product strategy and agile development.
Summits
Developed messaging, creative concepts, and cohesive branding for two consecutive Summits. Designed and produced executive presentations, marketing campaigns, websites, event signage, merchandise, and environmental details to deliver a unified brand experience.