Events Management Application
A centralized global resource center for all event information and planning, for all personas: Event Team Member, Attendees, Guest Speakers, and Sponsors. Allowing event team members to schedule, plan, and analyze data from events.

Problem / Opportunities:

Lack of Centralization
Absence of a Reporting System
Need for Tasklist
Application Not Built on ServiceNow Platform

Role:
Head of UX design and research
Design and vision strategy
Story creation
Journey mapping
Info Design and Architecture
Visual Design
Design management
Stakeholder meetings and presentations
Secured funding

 

> Userflow 1: Customer Speaker
> Userflow 2: Product Marketing Manager
> Userflow 3: Customer Speaker selected
> Userflow 4: Product Marketing Manager review
> Userflow 5: Attendee


 

Go To Market: Event Management Application

Objectives

Initial Data given by stakeholder

Requirements given

Interviews gathering goals and objectives on Miro board

Persona development

Information architecture, persona driven

Journey maps: Product marketing persona/div>

Journey map: Sales employee persona

Story creation

Wireframes

Visual design explorations