Events Management Application: Part 2, Product Marketing Manager (PMM)  
A centralized global resource center for all event information and planning, for all personas: Event Team Member, Attendees, Guest Speakers, and Sponsors. Allowing event team members to schedule, plan, and analyze data from events.

Problem / Opportunities:

Lack of Centralization
Absence of a Reporting System
Need for Tasklist
Application Not Built on ServiceNow Platform

Role:
Head of UX design and research
Design and vision strategy
Story creation
Journey mapping
Info Design and Architecture
Visual Design
Design management
Stakeholder meetings and presentations
Secured funding

 

> Design Process
> Userflow 1: Customer Speaker
> Userflow 2: Product Marketing Manager
> Userflow 3: Customer Speaker selected
> Userflow 4: Product Marketing Manager review
> Userflow 5: Attendee


 

PMM Flow: Part 2

PMM Flow: The PMM, Andi Baylor, gets an email notification about a new story submission for the event “Knowledge 2022”. The PMM clicks “Review Submission” to view CS Richard Davis’ submission.

PMM Flow: Landing on Richard Davis’ submitted story review page, PMM Andi Baylor reviews the story’s detail and PMM comments. After reviewing she approves the story by clicking “Approve”

PMM Flow: After approving, the PMM is taken to the “All Story Submissions for Knowledge 2022” page. Here they can see the top stories which are most likely going to be chosen to speak at the event.